The Groovy Project
A 180-day radical social experiment.
1,000,000 ideas. For a groovier world
"If you could change anything about fashion", what would it be? Watch us bring your ideas to life in real time—every win, every setback, every step. No script. No corporate polish.
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The Groovy Project
🚀 Revolutionizing fashion, one perfect fit at a time.
MAKE THE WORLD GROOVY AGAIN
"Nobody cares about sustainability."
"Nobody cares how their clothes are made."
"Nobody cares about the people making them."
That's what they say.
The fashion industry runs on this belief. That people only want cheap, fast, disposable clothing. That nobody is willing to demand better.
We disagree.
This isn't just about clothes. This is about proving that people care.
Our goal? One million people. One million ideas. One million reasons to believe fashion can be better.
This Was Never Supposed to Happen
This all started from a random TikTok.
700,000 people gave us ideas. They told us what was wrong with jeans.
So we tried to fix it. We spent 2.5 years working on it.
Made 10,000+ pairs of jeans at cost, not for profit
Gave away 1,000 pairs for free just for sizing tests
Collected 10,000+ pieces of product feedback
Went through 6 versions, multiple manufacturers, fabrics & designs
Cut lead times from 188 days to 24 days
Built our own factory from scratch
We Didn't Make Any Money, We Just Believe
Nobody on the founding team has taken a paycheck. We just believed in it.
We put everything into making a better system for fashion.
And we're still figuring it out.
🚀 The Experiment: Collecting 1,000,000 Ideas to Fix Fashion
This isn't just a project.
It's a radical social experiment.
We're asking a simple question:
"If you could change anything about fashion, what would it be?"
We're putting our entire thesis to the test:
- Do people actually care about how their clothes are made?
- Can we crowdsource a blueprint for the future of fashion?
- Can we create a better system by bringing the best ideas to life?
We're collecting 1,000,000 ideas to revolutionize fashion.
The Groovy Project: The Future of Fashion is Open Source
This isn't just a brand. This is a system.
A system where we take ideas directly from people.
Turn them into solutions.
And manufacture those solutions in a sustainable and ethical way.
Phase 2: What's Next?
Now we need your ideas for what's next.
📢 Share your ideas. Help us build the future.
Let's make fashion groovy again — together.
The Plan: How We're Changing Fashion
We're not just talking—we're executing. Here's how we're doing it.
You'll see it all happen in real time.
👀 Follow along. Share the journey. Join us.
📍 This is The Groovy Project. Welcome to the revolution.
We'd love your feedback
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